ShopsiGo_opt02

Building a brand identity is important for every business whether big or small. Building a brand identity means reaching out to your clients and making them see as you are the only one who can provide them with the solutions they are looking for. Brand identity includes everything that visually interacts with your customers such as logos, stationary, email signatures, advertisements etc. Building a strong brand identity will help a business establish trust with its customers. With a tough competition in market a business should be clear in delivering their target market what they do. Keeping the below points in mind one can try to build a strong brand identity:

Something Different: Anything that is different will stand out from others.  Make sure your logo design does not resemble to that of your competitor and that it is not very confusing.

Memorable:  A catchy, interesting line or image will be remembered by people. Decide for yourself if you want your business to be established in the long rum then create a memorable logo that people will remember for a long time.

Consistency: Use your logo or your taglines or anything that represents your business on letterheads, envelopes, email signatures, packaging, stationary, giveaways or anything that can interact with your client. In this way your current clients and your potential clients will remember and relate to you if they consistently see you.

Clarity: People won’t be able to recognize or remember your brand if it doesn’t visually appeals them. People shouldn’t find it difficult to comprehend what your logo is trying to say. The design should be simple, clean and meaningful too. The logo should not be too bright in that case they will be hard for the eyes.

Honesty is the best policy: We have heard this lot of time but it does hold importance. Deliver what you promise your clients. Don’t make fake promises and fulfill whatever promise you make to your client. This will help you retain clients else your clients will go bad mouthing about you and this will harm your reputation.

Proof reading: Proof read your taglines or logos for any sort of spelling or grammatical errors. Taglines or logos with wrong spelling mistakes would certainly not create a good impression.

Building a strong brand identity will support a business in the long run. Clients tend to return to companies that are trustworthy and where they feel important.

 

Proof reading: Proof read your taglines or logos for any sort of spelling or grammatical errors. Taglines or logos with wrong spelling mistakes would certainly not create a good impression.

 

 

Building brand identity is to reach your customers and makes them see you as the only one who can offer them solutions they are looking for. Brand identity includes all items that visually interact with customers, such as logos, stationary, email signatures, advertising, etc. Strong brand identity helps companies build trust with its customers. With so many competitors in the market a business should be clear in delivering their target market what they do. Keeping things in mind when trying to build a strong brand identity are:

Something Unique: Anything that is different will stand out from others.  Make sure your logo design does not resemble to that of your competitor and that it is not very confusing.

Unforgettable: Decide that if you want your company to be established long-term then create a memorable logo that people will remember for a long time.

Consistency: Use your logo or slogan or anything that represents your stationery, envelopes, email signatures, packaging, stationery, gifts or anything that can interact with your customers. Thus, your current and potential clients will feel related to you if they see you constantly.

Clarity: People will not be able to recognize or remember your brand if it is not attractive to them. People should not find it difficult to understand what your logo is trying to say. The design should be simple, clean and meaningful as well. The logo colors should not be too bright as they will be hard on the eyes.

Honesty: We have heard it a lot of time to be honest, and trust me it is very important to be honest.  Deliver what you promise to your customers and it will help retain them. Do not make false promises and keep the promise made to the customer. This will help you preserve your clients and other customers to go bad mouthing about you and thus damaging your reputation.

Proof reading: Proof read your slogans or logos for any sort of spelling or grammatical errors. Taglines or logos with wrong spelling mistakes would no doubt create a poor impression.